Prof. Dr. Andreas Fürst

Chair of Business Administration (Marketing)

Curriculum vitae

Andreas Fürst studied business administration at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), Germany, Catholic University of Eichstätt-Ingolstadt, Germany, the University of California, Los Angeles, USA, and the Udayana University of Denpasar, Indonesia. He subsequently joined the University of Mannheim as a research associate and also completed his doctoral degree there in 2005. After working as an assistant to the head of sales/chairperson of the board at TUI in Hanover, he returned to the University of Mannheim in 2007, earning his habilitation in 2009. In the same year, he took the position of Chair of Marketing at FAU. He has been President of Deutsches Marketing Excellence Netzwerk e.V., Nuremberg, since 2010.

His research focuses on customer relationship management, sales and product management, business-to-business marketing, and international marketing.

2023

Fürst A., Gabrielsson M., Gabrielsson P., Prigge JK.:
The role of marketing in new ventures: How marketing activities should be organized in firms' infancy
In: Journal of the Academy of Marketing Science (2023), p. 966-989
ISSN: 0092-0703
DOI: 10.1007/s11747-022-00920-4
Fürst A., Pecornik N., Hoyer WD.:
How product complexity affects consumer adoption of new products: The role of feature heterogeneity and interrelatedness
In: Journal of the Academy of Marketing Science (2023)
ISSN: 0092-0703
DOI: 10.1007/s11747-023-00933-7

2022

Fürst A., Scholl M.:
Multi-Channel Management and Design: An Analysis of their Impact on Multi-Channel Conflict and Success
In: Marketing - Forschung und Praxis - Journal of Research and Management 44 (2022), p. 24-43
ISSN: 0344-1369
DOI: 10.15358/0344-1369-2022-3-24
Fürst A., Staritz M.:
Creating Superior Value in the Eyes of the Customer: An Analysis of the Two Generic Value Drivers and Value Paths
In: Marketing - Forschung und Praxis - Journal of Research and Management 44 (2022), p. 3-23
ISSN: 0344-1369
DOI: 10.15358/0344-1369-2022-3-3

2021

Fürst A., Pecornik N.:
Konsum in Zeiten der Coronakrise
In: Absatzwirtschaft : Zeitschrift für Marketing (2021), p. 6-7
ISSN: 0001-3374
Fürst A., Pecornik N., Binder C.:
All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function?
In: Journal of Retailing 97 (2021), p. 439-458
ISSN: 0022-4359
DOI: 10.1016/j.jretai.2020.09.006

2018

Fürst A., Buß O., Weber V.:
Smart Meter-Angebote: Eine empirische Untersuchung von Kundenpräferenzen
In: Zeitschrift für Energiewirtschaft 42. Jg. (2018), p. 193-206
ISSN: 0343-5377
DOI: 10.1007/s12398-018-0226-2
Prigge JK., Homburg C., Fürst A.:
Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting
In: Industrial Marketing Management 68 (2018), p. 56-73
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2017.09.015

2017

Fürst A., Leimbach M., Prigge JK.:
Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success
In: Journal of Marketing 81 (2017), p. 59-82
ISSN: 0022-2429
DOI: 10.1509/jm.14.0138
URL: https://www.ama.org/publications/JournalOfMarketing/Pages/organizational-multichannel-differentiation.aspx
Kühnl C., Fürst A., Homburg C., Staritz M.:
Toward a Differentiated Understanding of the Value-Creation Chain
In: British Journal of Management 28 (2017), p. 444-463
ISSN: 1045-3172
DOI: 10.1111/1467-8551.12206