Prof. Dr. Benedikt Morschheuser

Assistant Professorship of Information Systems (Gamification)

Curriculum vitae

Dr. Benedikt Morschheuser is an assistant professor of Information Systems at Friedrich-Alexander University Erlangen-Nürnberg (FAU). Endowed by adidas, he leads the chair on Gamification at the Institute of Information Systems (WIN).

Dr. Morschheuser received a diploma in Industrial Engineering & Management (Wirtschaftsingenieurwesen) in 2012 and in 2017 a Dr. rer. pol. from the Karlsruhe Institute of Technology. In 2021 he accepted a call from Friedrich-Alexander University Erlangen-Nürnberg and became assistant professor of Information Systems (Gamification) endowed by adidas.

His entire academic career has been conducted in close collaboration with the industry. From 2013 to 2014 he worked as a researcher at Leipzig University and investigated the future of banking as part of a research consortium of the German and Swiss finance industry. In 2014 he joined the Corporate Research of Robert Bosch GmbH to investigate the design of gamified systems and services. From 2017 to 2021, he has worked in the innovation department “Connected, Autonomous, Shared, and Electric mobility (CASE)” at Daimler AG and the digital transformation unit (Digital House) of Mercedes-Benz AG. In parallel, he worked as an associated researcher with research groups at the Karlsruhe Institute of Technology, the University of Mannheim, the University of St.Gallen and the Tampere University of Technology.

The research of Dr. Morschheuser focuses on designing interactive information systems and digital services, and in particular on optimizing the interaction between humans and information technologies. His passion is the increasingly penetration of technology, economy and everyday life with games, game design elements and emerging phenomena from the (video) gaming industry, such as virtual- & augmented-reality, virtual goods, eSports or serious gaming.

Dr. Morschheuser’s research aims to gain novel insights on designing more engaging, more meaningful, more human-centered, more effective, more collaborative, and more sustainable information systems and digital services. In particular, he investigates the design of gamified and motivational information systems and the effects of game design features on human motivation and behavior.

His research is applied in various industries (e.g. automotive, banking, customer goods, healthcare, education …) and domains (e.g. sales & marketing, mobility, education, collaboration, product design, innovation, creativity) and addresses current challenges of organizations and society.

For further information please visit the chair’s website.

2024

Birnstiel S., Morschheuser B.:
Exploring gamification in team sports: a scoping review and research agenda
8th International GamiFIN Conference (Ruka, Finnland, 2. April 2024 - 5. April 2024)
URL: https://ceur-ws.org/Vol-3669/paper4.pdf
Birnstiel S., Steinkamp L., Duemler B., Morschheuser B.:
Designing Gamification for Team Sports: Mapping of the Problem Space and Design Recommendations
Thirty-Second European Conference on Information Systems (ECIS 2024) (Paphos, 13. June 2024 - 19. June 2024)
URL: https://aisel.aisnet.org/ecis2024/track14_esports/track14_esports/1
Kirchner-Krath J., Altmeyer M., Schürmann L., Kordyaka B., Morschheuser B., Klock ACT., Nacke L., Hamari J., von Korflesch HF.:
Uncovering the theoretical basis of user types: An empirical analysis and critical discussion of user typologies in research on tailored gameful design
In: International Journal of Human-Computer Studies 190 (2024), Article No.: 103314
ISSN: 1071-5819
DOI: 10.1016/j.ijhcs.2024.103314
URL: https://www.sciencedirect.com/science/article/pii/S1071581924000983
Kirchner-Krath J., Birnstiel S., Morschheuser B.:
Combating Procrastination with Information Systems: A Systematic Review on Design Approaches and Effects
Thirty-Second European Conference on Information Systems (ECIS 2024) (Paphos, 13. June 2024 - 19. June 2024)
In: ECIS 2024 Research Papers 2024
Kirchner-Krath J., Dijkstra-Silva S., Morschheuser B., von Korflesch HF.:
Gameful systems for corporate sustainability: systematic review, conceptual framework and research agenda on gamification and sustainable employee behavior in companies
In: Internet Research (2024)
ISSN: 1066-2243
DOI: 10.1108/INTR-06-2024-1000
URL: https://www.emerald.com/insight/content/doi/10.1108/intr-06-2024-1000
Kirchner-Krath J., Morschheuser B., Sicevic N., Xi N., von Korflesch HF., Hamari J.:
Challenges in the adoption of sustainability information systems: A study on green IS in organizations
In: International Journal of Information Management (2024), Article No.: 102754
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2024.102754
URL: https://www.sciencedirect.com/science/article/pii/S0268401224000021
Xie R., Kirchner-Krath J., Morschheuser B.:
Towards an Ethical Metaverse: A Systematic Literature Review on Privacy Challenges
Proceedings of the Thirty-Second European Conference on Information Systems (ECIS 2024) (Paphos, 13. June 2024 - 19. June 2024)
In: ECIS 2024 Proceedings 2024
URL: https://aisel.aisnet.org/ecis2024/track15_social_ict/track15_social_ict/6

2023

Greiner R., Merk S., Reiß S., Stief J., Wüllner C., Morschheuser B., Jeleazcov S.:
Inflammania 3D: Exploring the Use of the Metaverse Platform Roblox for Science Communication
7th Annual International GamiFIN Conference 2023 (Lapland, 18. April 2023 - 21. April 2023)
In: Presented poster at the 7th Annual International GamiFIN Conference 2023, 18-21 April 2023, Lapland, Finland 2023
Open Access: https://opus4.kobv.de/opus4-fau/frontdoor/index/index/docId/23201
URL: https://opus4.kobv.de/opus4-fau/frontdoor/index/index/docId/23201
Guillen Mandujano G., Riar M., Morschheuser B., Hamari J.:
Gamification as a Catalyst to the Circular Economy
In: Lehtimäki Hanna, Aarikka-Stenroos Leena, Jokinen Ari, Jokinen Pekka (ed.): The Routledge Handbook of Catalysts for a Sustainable Circular Economy, London: Routledge, 2023, p. 642
ISBN: 9781003267492
Open Access: https://www.taylorfrancis.com/books/oa-edit/10.4324/9781003267492/routledge-handbook-catalysts-sustainable-circular-economy-hanna-lehtimäki-leena-aarikka-stenroos-pekka-jokinen-ari-jokinen
URL: https://www.taylorfrancis.com/books/oa-edit/10.4324/9781003267492/routledge-handbook-catalysts-sustainable-circular-economy-hanna-lehtimäki-leena-aarikka-stenroos-pekka-jokinen-ari-jokinen
Kirchner-Krath J., Klock ACT., Morschheuser B., Park S., Legaki Z., von Korflesch HF., Hamari J.:
Designing tailored gamification: A mixed-methods study on expert perspectives and user behavior in a gamified app for sustainability at work
7th International GamiFIN Conference (Levi, Finnland, 18. April 2023 - 21. April 2023)
In: Proceedings of the 7th International GamiFIN Conference 2023
Open Access: https://ceur-ws.org/Vol-3405/
URL: https://ceur-ws.org/Vol-3405/
Krath J., Morschheuser B., von Korflesch HF., Hamari J.:
How to increase sustainable engagement in the workplace through green IS: The role of instructional and motivational design features
31st European Conference on Information Systems (ECIS) (Kristiansand, 12. June 2023 - 16. June 2023)
In: ECIS 2023 Research Papers 2023
Open Access: https://aisel.aisnet.org/ecis2023_rp/244
URL: https://aisel.aisnet.org/ecis2023_rp/244
Laato S., Morschheuser B., Hamari J., Björne J.:
AI-assisted learning with ChatGPT and large language models: Implications for higher education
The 23rd IEEE International Conference on Advanced Learning Technologies (ICALT 2023) (Orem, 10. July 2023 - 13. July 2023)
DOI: 10.1109/ICALT58122.2023.00072
Lin L., Morschheuser B., Offergelt F., Moser K.:
The Role of Territorial Behavior in Shaping User Engagement on Enterprise Collaboration Platforms
Fifth German Human Factors Summer School (Chemnitz, 25. September 2023 - 26. September 2023)
In: Lewis Chuang, Ann-Christin Hensch, Elisabeth Wögerbauer, Julian Bornemeier (ed.): Proceedings of the 5th German Human Factors Summer School 2023 2023
DOI: 10.5281/zenodo.10490095
Riar M., Morschheuser B., Zarnekow R., Hamari J.:
Altruism or egoism – How do game features motivate cooperation? An investigation into user we-intention and I-intention
In: Behaviour & Information Technology (2023)
ISSN: 0144-929X
DOI: 10.1080/0144929X.2023.2196581
Weber M., Riar M., Morschheuser B.:
Is adaptive gamification just a theoretical fairytale? An experiment in a text-based adventure game for data crowdsourcing
Hawaii International Conference on System Sciences (HICSS) (Maui, Hawaii, 3. January 2023 - 6. January 2023)
In: Proceedings of the 56th Hawaii International Conference on System Sciences (HICSS) 2023
DOI: 10125/102768
URL: https://hdl.handle.net/10125/102768
Wittmann M., Köhler L., Morschheuser B.:
I = Robot: An Investigation of How Perspective Switching Can Support People’s Acceptance of AI-Powered Social Robots
IEEE International Conference on Robot and Human Interactive Communication (RO-MAN) (Busan, 28. August 2023 - 31. August 2023)
In: Proceedings of the 32nd IEEE International Conference on Robot and Human Interactive Communication (RO-MAN) 2023
DOI: 10.1109/RO-MAN57019.2023.10309478

2022

Augenstein D., Morschheuser B.:
Understanding human factors in the metaverse - an autonomous driving experiment
European Conference on Information Systems (ECIS) (Timișoara)
In: ECIS 2022 Research-in-Progress Papers 2022
URL: https://aisel.aisnet.org/ecis2022_rip/37
Krath J., Morschheuser B., von Korflesch HF.:
Designing gamification for sustainable employee behavior: Insights on employee motivations, design features and gamification elements
Hawaii International Conference on System Sciences 2022 (HICSS 2022) (Maui, HI, 3. January 2022 - 7. January 2022)
In: Tung X. Bui (ed.): Proceedings of the 55th Hawaii International Conference on System Sciences 2022
DOI: 10.24251/HICSS.2022.198
URL: https://hdl.handle.net/10125/79530
Morschheuser PC., Alt R., Sachse S., Morschheuser B.:
Gamifying sustainable behavior at work: Results from an experiment with a corporate gamification app
30th International Conference on Information Systems Development (ISD2022) (Cluj-Napoca)
In: R. A. Buchmann, G. C. Silaghi, D. Bufnea, V. Niculescu, G. Czibula, C. Barry, M. Lang, H. Linger, & C. Schneider (ed.): Information Systems Development: Artificial Intelligence for Information Systems Development and Operations 2022
URL: https://aisel.aisnet.org/isd2014/proceedings2022/usability/3/
Riar M., Morschheuser B., Zarnekow R., Hamari J.:
Gamification of cooperation: A framework, literature review and future research agenda
In: International Journal of Information Management 67 (2022)
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2022.102549
Wittmann M., Morschheuser B.:
What do games teach us about designing effective human-AI cooperation? - A systematic literature review and thematic synthesis on design patterns of non-player characters
GamiFIN Conference 2022 (Tampere, FI, 26. April 2022 - 29. April 2022)
In: Mila Bujić, Jonna Koivisto, Juho Hamari (ed.): Proceedings of the 6th International GamiFIN Conference 2022
Open Access: http://ceur-ws.org/Vol-3147/paper10.pdf
URL: http://ceur-ws.org/Vol-3147/paper10.pdf

2020

Riar M., Morschheuser B., Hamari J., Zarnekow R.:
How game features give rise to altruism and collective action? Implications for cultivating cooperation by gamification
Hawaii International Conference on System Sciences 2020 (HICSS 2020) (Maui, HI, 7. January 2020 - 10. January 2020)
In: Tung X. Bui (ed.): Proceedings of the 53rd Hawaii International Conference on System Sciences 2020
DOI: 10.24251/hicss.2020.086
URL: https://hdl.handle.net/10125/63825

2019

Köse DB., Morschheuser B., Hamari J.:
Is it a tool or a toy? How user’s conception of a system’s purpose affects their experience and use
In: International Journal of Information Management 49 (2019), p. 461−474
ISSN: 0268-4012
DOI: 10.1016/j.ijinfomgt.2019.07.016
URL: https://urn.fi/URN:NBN:fi:tuni-202011167971
Morschheuser B., Hamari J.:
The gamification of work: Lessons from crowdsourcing
In: Journal of Management Inquiry 28 (2019), p. 145−148
ISSN: 1056-4926
DOI: 10.1177/1056492618790921
URL: https://urn.fi/URN:NBN:fi:tuni-201911216163
Morschheuser B., Hamari J., Maedche A.:
Cooperation or competition – When do people contribute more? A field experiment on gamification of crowdsourcing
In: International Journal of Human-Computer Studies 127 (2019), p. 7−24
ISSN: 1071-5819
DOI: 10.1016/j.ijhcs.2018.10.001
URL: https://urn.fi/URN:NBN:fi:tuni-202011167972

2018

Hassan L., Morschheuser B., Alexan N., Hamari J.:
First-hand experience of why gamification projects fail and what could be done about it
GamiFIN Conference 2018 (Pori, 21. May 2018 - 23. May 2018)
In: Jonna Koivisto, Juho Hamari (ed.): Proceedings of the 2nd International GamiFIN Conference 2018
Open Access: http://ceur-ws.org/Vol-2186/paper17.pdf
URL: http://ceur-ws.org/Vol-2186/paper17.pdf
Morschheuser B., Hassan L., Werder K., Hamari J.:
How to design gamification? A method for engineering gamified software
In: Information and Software Technology 95 (2018), p. 219−237
ISSN: 0950-5849
DOI: 10.1016/j.infsof.2017.10.015
URL: https://urn.fi/URN:NBN:fi:tuni-201911216151

2017

Morschheuser B.:
The gamification of crowdsourcing systems: Empirical investigations and design (Dissertation, 2017)
URL: https://publikationen.bibliothek.kit.edu/1000074115/5503157
Morschheuser B., Hamari J., Koivisto J., Maedche A.:
Gamified crowdsourcing: Conceptualization, literature review, and future agenda
In: International Journal of Human-Computer Studies 106 (2017), p. 26−43
ISSN: 1071-5819
DOI: 10.1016/j.ijhcs.2017.04.005
URL: https://urn.fi/URN:NBN:fi:tuni-201911216147
Morschheuser B., Hamari J., Werder K., Abe J.:
How to gamify? A method for designing gamification
Hawaii International Conference on System Sciences 2017 (HICSS 2017) (Big Island, HI, 3. January 2017 - 7. January 2017)
In: Tung X. Bui, R. H. Sprague Jr. (ed.): Proceedings of the 50th Hawaii International Conference on System Sciences 2017
DOI: 10.24251/HICSS.2017.155
URL: https://hdl.handle.net/10125/41308
Morschheuser B., Hrach C., Alt R., Lefanczyk C.:
Gamifizierung mit BPMN
In: Susanne Strahringer, Christian Leyh (ed.): Gamification und Serious Games: Grundlagen, Vorgehen und Anwendungen, Wiesbaden: Springer Vieweg, 2017, p. 31−42 (Edition HMD)
ISBN: 9783658167417
DOI: 10.1007/978-3-658-16742-4_3
Morschheuser B., Maedche A., Walter D.:
Designing cooperative gamification: Conceptualization and prototypical implementation
CSCW '17: Computer Supported Cooperative Work and Social Computing (Portland, Oregon, 25. February 2017 - 1. March 2017)
In: Proceedings of the 2017 ACM Conference on Computer Supported Cooperative Work and Social Computing 2017
DOI: 10.1145/2998181.2998272
URL: https://opus4.kobv.de/opus4-fau/frontdoor/index/index/docId/17445
Morschheuser B., Riar M., Hamari J., Maedche A.:
How games induce cooperation? A study on the relationship between game features and we-intentions in an augmented reality game
In: Computers in Human Behavior 77 (2017), p. 169−183
ISSN: 0747-5632
DOI: 10.1016/j.chb.2017.08.026
URL: https://urn.fi/URN:NBN:fi:tuni-201911216148

2016

Morschheuser B., Hamari J., Koivisto J.:
Gamification in crowdsourcing: A review
Hawaii International Conference on System Sciences 2016 (HICSS 2016) (Kauai, HI, 5. January 2016 - 8. January 2016)
In: Ralph H. Sprague Jr., Tung X. Bui (ed.): Proceedings of the 49th Hawaii International Conference on System Sciences 2016
DOI: 10.1109/HICSS.2016.543
URL: https://ieeexplore.ieee.org/document/7427729