Prof. Dr. Martina Steul-Fischer

Chair of Business Administration, Insurance Marketing

Curriculum vitae

Professor Martina Steul-Fischer holds the Chair of Insurance Marketing at the FAU Erlangen-Nürnberg. She is a member of the Institute for Marketing as well as the Institute for Finance Auditing Controlling Taxation (FACT) and founding director of the Experimental Lab for Business Insights Nürnberg (ELAN). Furthermore, she is the Women’s Representative of the School of Business, Economics and Society (WISO) as well as the Faculty of Business, Economics and Law. She is also a board member of Forum V, the North Bavarian Institute for Insurance Science and Economy at the FAU Erlangen-Nürnberg, and a member of the research group „Konsum und Verhalten“. She studied business administration and received her doctorate from the Goethe University Frankfurt. She completed her habilitation at the University of Wuppertal. Teaching and research stays took her to the European Business School, Université Lumière Lyon II, France, and University of Maryland, USA, among others.

Her research focuses on (financial) services marketing and consumer behavior. She is a member of the Editorial Review Board of the journal „Marketing ZFP – Journal of Research and Management“ and co-editor of the Gabler Series „Konsum und Verhalten“.