Institute of Marketing (IfMA)

Institute of Marketing

The Institute of Marketing (IfMA) consists of four chairs at the School of Business, Economics and Society that specialize in marketing. It brings together their expertise in teaching and research, and promotes discussion of questions related to the field of marketing.

Head of the Institute

Chairs

GfK Chair of Marketing Intelligence	Prof. Dr. Nicole Koschate-Fischer
Chair of Business Administration (Marketing)	Prof. Dr. Andreas Fürst
Chair of Business Administration, Insurance Marketing	Prof. Dr. Martina Steul-Fischer