Marketing

Course content

Building on a comprehensive set of compulsory modules (e.g. product, communication, pricing and sales management), students can choose between the specializations ‘Marketing Management’ and ‘Marketing Research’ with an optional focus on data science. Moreover, in both specializations students also have a considerable number of compulsory electives to choose from in order to define their own individual profile.

The degree program is completed with the Master’s thesis in the fourth semester. The standard duration of the full-time Master’s degree program in Marketing is four semesters. Detailed information on the program structure is available in the examination regulations and the module handbook for the Master’s degree program in Marketing.

Competencies

The Master’s degree program in Marketing – run by the Institute of Marketing in Nuremberg which consists of three chairs of marketing, one assistant professor and six chairs specializing in complementary subjects – provides students with an excellent education in the field. The courses are taught by renowned professors and excellent lecturers from industry. The School offers students the opportunity to take part in exchanges with outstanding universities in other countries, such as a double Master’s degree program with EM Strasbourg.

Career opportunities

Graduates of the Master’s degree program in Marketing may pursue careers in areas such as market research, data science, customer relationship management, sales and key account management, strategic marketing, marketing management, and marketing planning and controlling. Possible employers include companies and service providers, as well as market research institutes, consulting firms and advertising agencies. The School has co-operations with renowned partners such as GfK, BMW, Adidas, Rehau, Siemens and Staedtler.

Target group

The Master’s degree program in Marketing is aimed at graduates with a Bachelor’s degree in business studies from a university or university of applied sciences. Applicants with a degree in a related subject who can demonstrate sufficient knowledge of business and statistics may also be admitted to the program.